The team of ‘Naked-Eye 3D’ motion design agency is the pioneer in outdoor advertising in 3D-format. In 2021, with the participation of our partners, the first ever project in Russia was launched by ‘HD Outdoor’ agency in the business district known as The Moscow City. The 3D-effect of the volumetric image is created by four huge LED-screens located on the glazing of the three-floor ‘Catcher’ building. Brand representatives and professionals from ‘Naked-Eye 3D’ motion design studio highlight the special WOW-effect generated by 3D-content for the viewer. Many experts in the advertising market have already called this advertisement type a new commercial direction of public media art.